LYDIAN

Intelligent Marketing Platform for The Blockchain Community.

With so many tokenized platforms springing up in recent days but am really much impressed about this. Lydian allows its users to harness the computing power of Gravity4’s A.I. powered digital marketing cloud (the “G4 Marketing Cloud”) and its data-driven marketing tools to build effective crypto-market solutions that target new customers for next-generation products and services, packaged with verifiable metrics that support campaign efficacy.

Overview

LydianCoin (LDN), will provide crypto- and blockchain ventures with digital marketing services that Gravity4 and LydianCoin SG believe are state of the art and are already used by several Fortune 1000 companies and luxury brands worldwide. With LydianCoin, these ventures can reach beyond the known universe of existing crypto-investors and identify and engage new, specifically targeted investors and customers using the power of targeted, A.I.-driven digital marketing.

The Lydian token (LDN) will be issued by LydianCoin SG, an indirect Singaporean subsidiary of Gravity4, Inc. Lydian token users will have exclusive access to data sets optimized to reach crypto-community audiences, data sets not available to Gravity4 Corporate Family Customers paying in fiat currencies. Lydian token holders will also have exclusive access to products currently under development, including MonaChain, a blockchain driven anti-ad fraud system, and MonaBrowse, ad-free internet surfing without the hassle of changing browsers or surfing behavior.

Before i go deep down into Lydian platform/Lydian token and how it works, i will quickly give a quick explanation of Cryptocurrency and Tokens for those that do not understand the what and hows of these terms. You can skip this part if you are already do.

SO WHAT IS CRYPTOCURRENCY?

I first heard about Bitcoin in 2012 but i didn’t get it.

Terms like decentralized, crypto trading, distributed and disintermediatipiqued my interest, but I lacked the technical understanding to really understand what I was looking at.

I started reading up a bit more in 2015. However, only after a deep dive over the last 1 year do I feel like I’ve even begun to wrap my head around it.

A cryptocurrency is a form of payment which is similar to the currencies commonly used such as United States Dollar or the British Pound. However, unlike these currencies, cryptocurrencies are decentralized. There is no central government to print more of them out to cause inflation. In fact, cryptocurrencies have been formulated to gradually decrease in production as time goes by. Bitcoin, for instance will never have over 21 million coins in dissemination.

WHAT IS TOKEN?

A token is a representation of value, a sort of digital asset (dasset). The Ethereum developers decided to standardize this process, and so the ERC20 ‘Token Standard’ was created. This templated-contract standardization contains a series of functions that enables the issuance, distribution and control of the assets in a formalized, standardized manner.

A token standard allows for the ease of interoperability between DApps (decentralized applications built on the Ethereum public chain) and the tokens built by the programmers.

LYDIAN PLATFORM PRODUCTS

Gravity4: Gravity4 focuses on removing rent-seeking intermediaries and creating technological efficiencies that enable customers to avoid pervasive ad fraud and mitigate adblocking. The G4 Marketing Cloud is connected to open ad exchanges and its own premium private marketplaces, which provide a programmatic marketplace for publishers and advertisers to buy advertising placements at auction in realtime, and allows the platform to find the right users, bid on impressions and serve the related advertisement — all within the 30 milliseconds or less before a page loads.

MonaLisa: Monalisa is Gravity4’s A.I. Platform, MonaLisa uses machine-learning algorithms and prior behavioral data set analyses to improve results in programmatic media advertising and find the best audience. MonaLisa predicts ad performance and enables intelligent creative selection to enhance the consumer-to-brand connection.

MonaChain: Monachain reduce Ad fraud and build data value using the blockchain. The varieties of ad fraud targeted by MonaChain includes; Selling fake inventory, i.e., domain spoofing, hidden ads, proxy users and malware.

MonaBrowse: Monabrowse is Blockchain-Powered, user-centered ad experiences. Many internet users have been driven to deploy ad blocking technology because of legacy advertising practices like pop ups, uncontrollable video-ads, and other intrusive advertising practices. Through MonaBrowse, Lydian users may negotiate Lydian tokens to Lydian who will customize that Lydian user’s browsing experience so they may opt to see no advertisement content, or only certain selected content while browsing.

THE LYDIAN TOKEN

The Lydian token is an ERC20-compatible16 token, leveraging the Ethereum blockchain for broad compatibility with existing wallets, exchanges, development tools, smart contracts, exchanges and other associated technology infrastructure. Lydian tokens are not a currency; they represent a new model for the delivery of existing technology-driven marketing services. Lydian token has a limited supply of 40,000,000 Lydian tokens.

LYDIAN ICO

Crypterium is offering ico of the Lydian token and has been structured to give the best opportunities to anyone who would like to participate from the very beginning, providing maximum flexibility and control for the participants.

EARLY MOVERS INFORMATION

There is a minimum purchase amount of seven (7) Lydian tokens per purchase

TOKEN DISTRIBUTION

Token Distribution 20,000,000 Lydian tokens will be offered for sale to purchasers in this offering, as set forth below.

Up to 2% of the retained tokens held by LydianCoin SG will be distributed to advisors to LydianCoin SG at the company’s sole and exclusive discretion

50,000 Lydian tokens are reserved for payment of bounties

100% of the proceeds raised by the sale of Lydian tokens will be held by LydianCoin SG (in fiat currency or cryptocurrency, as financial, security, and other considerations may demand) as reserves against the cost of services to be performed for Lydian token holders upon negotiation of the token back to LydianCoin SG.

MANAGEMENT

Gravity4’s executive and management team collectively has decades of experience in the digital advertising industry.